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Couture Excellence and Prestigious Recognition

Co-founders Didier Lecoanet and Hemant Sagar, both students of the Ecole de la Chambre Syndicale de Couture Parisienne, began the Lecoanet Hemant journey in 1981 with their first store in Rue du Faubourg Saint Honoré. The inaugural collection, in partnership with Cartier Haute Joaillerie, earned them the prestigious membership of Chambre Syndicale de la Couture Parisienne, the governing body of high fashion. What followed was an illustrious stint in the art of couture. The label was an organic reflection of their design philosophy. It was the coming together of their heritage, lived experiences and a common vision for authenticity. The house won the Golden Thimble known as Le de d’or (the Oscar equivalent of Haute Couture), the Swarovski Creation Prize 2005, and the Designer of the Year Award, Miami 2007. Select creations are now in the permanent collection at London’s Victoria and Albert Museum, Deutsches Museum, Berlin, and the Musée des Arts de la Mode, Paris and the prestigious La Cité de la dentelle et de la mode de Calais.

Bridging Cultures and Styles

.For nearly two decades, the house showcased its haute couture and ready to wear collections in Paris. The unusual amalgamation of east and west made Lecoanet Hemant the choice of French Aristocrats, Middle Eastern Royalty and International jet setters. As the fashion landscape changed, it marked a new dawn in the brand’s trajectory. Lecoanet Hemant moved the business metaphorically, from couture to ready-to-wear, and also physically, from Paris to India. Bringing the essence of the Parisian savoir faire to India in 2000, Genes was born out of a vision for merging modern and intelligent designs with Indian workmanship to reinvent signature classics for an urban wardrobe.

A modern story of expression

Genes is a modern story of expression, rooted in the Parisian heritage of Lecoanet Hemant and pillared by the codes of couture craftsmanship. It embodies the spirit of its people, of Lecoanet Hemant. Trends are replaced with a re-invention of classics, always maintaining relevance and capturing the essence of the time. With a season less and timeless approach towards design, pieces are created to be cherished for years, even decades to come. At Genes, clothes are made with love and longevity in mind. The inspiration, often cross cultural, is interpreted through impeccable tailoring where fabrics, colours and materials are celebrated in their true essence.

Fostering Longevity and Sustainability

At Genes, longevity is essential to the design philosophy. The life span of the clothes is exponentially increased with consciously chosen textiles, ethical production, efficient design and craftsmanship. The season less aesthetic brings in versatility with styles that stay with the wearer for a lifetime. As part of Genes' "New Sustainability Initiative", the company takes a deep dive into its functioning. From the drawing desk, sourcing and manufacturing to marketing, sales and operation- the initiative covers the entire value chain as a step by step module to bring sustainable change.


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