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Sustainability

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Our Responsibility & Commitment

We believe that the planet we inhabit is our responsibility to preserve, our sustainability team is dedicated to researching, analyzing and devising steps to reduce our carbon footprint and become more sustainable with each passing season.

One of our central goals is to ensure that by the next 3 years, we become fully equipped to measure and minimise our carbon footprint throughout our supply chain.

We are also advancing towards ensuring that we use materials that are more sustainably sourced, 100% recycled and repurposed.

We are continuously educating ourselves, pushing boundaries and reinforcing measures to keep a check and minimize our effect on the planet. There is no one solution to the issues plaguing the fashion industry and the planet at large, but we are working hard everyday to identify and inch towards them.

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Our Sustainability

Initiatives

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Upcycle

‘Love in Black and white’, a limited edition upcycled collection. Learn more >>

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Circular Solutions

Reduce. Reuse. Recycle

‘The Joy Project’, a limited edition collection of recycled fabric dolls with upcycled ensembles made in collaboration with Silaiwali. Learn more >>

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Reinvented Classics

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Rethink. Repurpose

‘La Classique’,
a curated and upcycled collection revisiting past collections from Genes archive. Learn more >>

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Respect for Resources

Responsible. Reuse

‘Upcycled shopping totes that can be re used time and again. Learn more >>

COMING SOON

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More to Explore

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Organic Materials,

Procedures & More

COMING SOON

‘Keep watching this space for updates and more details’.