planet

Genes has been working since its inception in 2013, towards cultivating purposeful designs and nurturing sustainable practices. Join us in our journey for a better tomorrow-where we are more responsible, kind and forever hopeful.

Sustainability

Our Responsibility & Commitment

We believe that the planet we inhabit is our responsibility to preserve, our sustainability team is dedicated to researching, analyzing and devising steps to reduce our carbon footprint and become more sustainable with each passing season.

One of our central goals is to ensure that by the next 3 years, we become fully equipped to measure and minimise our carbon footprint throughout our supply chain.

We are also advancing towards ensuring that we use materials that are more sustainably sourced, 100% recycled and repurposed.

We are continuously educating ourselves, pushing boundaries and reinforcing measures to keep a check and minimize our effect on the planet. There is no one solution to the issues plaguing the fashion industry and the planet at large, but we are working hard everyday to identify and inch towards them.