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"To love" has taken a deeper meaning in present times. It covers an act of kindness not only limited to another, but to one's own sense of self & people around us. To love is a way to live: with hope and authenticity. Genes explores that sentiment with L'amour, a capsule range of thoughtfully crafted clothes and a purposeful project with longtime collaborators Silaiwali- a social enterprise working with refugee women to create up cycled handicrafts.
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The collection takes wardrobe staples and elevates them with the quintessential Valentine motif, albeit the Genes way. The heart finds an artistic interpretation, printed on single jersey t-shirts and crisp poplin shirts. The pieces crafted in colourful stripes and vibrant red print underline a whimsical mood.
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