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The Quiet Luxury of Timeless Essentials

As we hark back to the nostalgia of the 90s, a certain resurgence has taken over the fashion landscape. The phrase "quiet luxury" refers to a lifestyle centre around discreet...

An elevated perspective

While this understated mood is on everyone’s mind, Genes presents an elevated perspective. For women, the silhouettes and palette is streamlined and based on wardrobe staples but always with a subtle twist. A blue sleeveless top doesn’t shout for attention but a closer look reveals statement tucks, a tailoring detail that contributes immensely to form. The classic shirt is reimagined with print and embroidery but never overtaking its tactful simplicity. Think cut out embroidered collar and cuffs in the same colour and an abstract dash of white print on black.


Almost under the radar

In essence, they have the same hallmarks as classic well made staples, but with an artistic bend. A black A line dress stands out, with voluminous sleeves and cut-out embroidery. It is almost under the radar and yet manages to leave a sartorial impression.







Inclination towards premium basics

The real meaning of “quiet luxury” goes deeper. It is in fact a whole mindset for living. Marked by an inclination towards premium basics- not just in wardrobe but other aspects of life. While these cultural touchstones affect buying choices, it is always imperative to infuse it with individuality, tailor it to personal taste. And that’s what Genes offers with its menswear pieces.




Balance between eclecticism and discretion

A rose-pink printed blazer in linen strikes that balance between eclecticism and discretion, a fine negotiation for minimalism. Crisp white poplin plays canvas to a quiet cut-out embroidery, a perfect embodiment of workwear chic. On a similar note, another tailored shirt features a black and white ombre print. Structured with darts, it transitions seamlessly from day to night. Genes has always advocated for expression, to take a personal route to clothing. After all clothes reflect who we are and what we want to say.




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