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"To love" has taken a deeper meaning in present times. It covers an act of kindness not only limited to another, but to one's own sense of self & people around us. To love is a way to live: with hope and authenticity. Genes explores that sentiment with L'amour, a capsule range of thoughtfully crafted clothes and a purposeful project with longtime collaborators Silaiwali- a social enterprise working with refugee women to create up cycled handicrafts.

The collection takes wardrobe staples and elevates them with the quintessential Valentine motif, albeit the Genes way. The heart finds an artistic interpretation, printed on single jersey t-shirts and crisp poplin shirts. The pieces crafted in colourful stripes and vibrant red print underline a whimsical mood.


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