Ethically Made

Designed To Last

The Genes design ethos is focused on creating quality products that reflect contemporary sensibilities. They form integral components of an ever evolving, modern wardrobe. Longevity is crucial.

This is deeply rooted in our efforts to nurture a seasonless design language, consistently increase the percentage of sustainable textiles in the collections and innovate in material exploration. The pieces are timeless and defy the notion of trends.


Genes celebrates an artistic outlook towards life through clothes that are made with love and kindness and the people behind them are treated with respect. Reinvented timeless pieces, crafted in responsibly hand picked fabrics, play canvas to imaginative prints, novel ebmroideries and modern silhouettes.

The narrative of Genes was born out of the cross-cultural influences of our co-founders which finds a creative outlet in the designs. The spark of freedom of expression, pride in our multifaceted roots and a spontaneous zest for life are communicated through purposeful design.