An ode to the gentle ways of country living, Genes Spring
Summer’ 20 explores new grounds of refined simplicity.

A new definition of masculinity is underlined by a fresh palette of summer colours like mint, apricot pink and soft charcoal.
Chic classic summer jackets with dainty tie-ups are paired with pleated cotton trousers for that effortless transition from work to summer sundowners
Stardust Dreams

Super Sonic Stardom for the ultra glam merging into a nonchalant laid back cool indie star vibe is the directorial vision for Genes AW 19/20

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Catch the
BTS footage
of AW 19

Fresh On The Gram

Fresh on the Gram