Design Philosphy
Genes Lecoanet Hemant is a ready-to-wear brand from the house of Lecoanet Hemant. It was founded by Indo-French designers Hemant Sagar and Didier Lecoanet who began their journeys as couturiers in Paris. Bringing the essence of the Parisian savoir faire to India in 2000, Genes was born out of a vision for a lifestyle centered around inclusion and individuality. Modern and intelligent designs are merged with Parisian artistry and Indian workmanship to reinvent signature classics for an urban wardrobe.
While nature and arts serve as the core inspiration for the design process, the brand re imagines purposeful designs by creating season-less collections for men, women and accessories, combining spontaneity, youthful flair and relevant story telling in dynamic world.
Timeless pieces, crafted in responsibly hand picked fabrics, play canvas to imaginative prints, novel embroideries and modern silhouettes - the touchstones of meaningful design. Genes celebrates an artistic outlook towards life through clothes that are made with kindness and the people behind them are treated with respect.