Autumn winter 2025

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Genes is a modern story of expression, and the seeds to that were sown in 1979 when founders Didier Lecoanet and Hemant Sagar met as students at the prestigious fashion school of the Chambre Syndicale de la Couture in Paris. They went on to establish the house of Lecoanet Hemant in 1981 and opened their first store opposite the Elysée Palace in Paris, at Rue du Faubourg-Saint- Honore in the same year.

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