"Almost ten years ago, I was a young journalist and my favourite thing to write
about was sustainable and greener future. One day my editor at the time told me she's taking me somewhere special. We ended up at the Lecoanet Hemant factory + studio, and what I saw that day blew my mind. Here were two top notch, A-list designers who had created a massive space that fulfilled the promise of being humane, green, and practical. It was a dream, one I've often thought about in the decade that followed. You'll understand then why I wasn't surprised when I heard these guys had launched something called Ayurganic, a line of clothing and meditation wear completely organic, gentle on your skin, infused with herbs and aesthetically gorgeous. Something came full circle in my life when they approached me to represent them. I don't think saying 'no' was ever an option."

- Karuna Ezara,
Writer, Poet and Model