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Mother’s day is right around the corner and just in case you still have some thoughtful shopping to do, Genes brings you a selection of the choicest contemporary styles. From breezy shirts and oversized tops to elegant day dresses, these effortless finds will carve a forever space in a mother’s wardrobe. Whether for your mom, aunt, friend or a sister who is about to embark on the journey of motherhood, this day is about making all the mothers in your life feel a little extra special. Embroidered Yoke — Satin Dress It’s gently tailored, perfect for the summers and comes...

A day to highlight key environmental concerns and the urgent actions needed at individual and institutional levels, Earth Day is an opportunity at Genes to revisit our sustainability initiatives and plan ahead. Sustainability is an ever evolving way of being for us. It guides how we look at our methods and transform them for a better tomorrow. Genes strives to align every segment of the process with that ideology. The initiatives are designed keeping in mind that they will have effects beyond us, for a kinder future. Nature — A deeply collaborative project! A deeply collaborative project – Nature Nurture,...

The most prolific actors have donned key looks from Genes. Always individualistic, modern and stylish – Genes has been a go to for change makers in the industry and fashion aficionados. We take a look at some of the most iconic Genes Tribe moments. Vidya Balan — In Genes Armilla Dress! An actor par excellence, Vidya Balan is seen here in a striking silhouette. Crisp cotton poplin, convertible collar detail and creative dart placements make this dress a must have. The Armilla dress for women also comes in pristine white. Summer is here and so are plenty of opportunities to...

Co-founders and the creative forces behind Genes, Hemant and Didier, take us through Reminisce Spring Summer ‘22 ahead of its launch Clothes are beautiful companions, one of a kind. They often help us make sense of how we feel. Print, form, texture and colour come together as guiding angels for what lies ahead or sometimes hark back to safely vaulted memories from the past. For Summer ‘22, Genes explores the myriad ways in which the human mind perceives memories. A very no fuss, graphic and clean approach to nostalgia. “ These are clothes that epitomize India Modern, replete with sharp silhouettes and thought provoking prints that stay with...